Review of 5 Olive Oil in “Dezeen Magazine”, with the Director of Marketing and Communications Mr. Dimitrios Panagiotidis.
“This Greek olive oil comes in simple circular bottles and stripped-back packaging. The FIVE Olive Oil is bottled and distributed by Greek brand World Excellent Products in bottles that are different for each oil variety. Clear bottles are for extra virgin olive oil, matte black is used for organic extra virgin and matte white vessels contain ultra premium extra virgin. The product is also available in five-litre tin containers, which have rounded corners and bear the same minimal aesthetic as the bottles. The brand’s co-founder and marketing director Dimitrios Panagiotidis has also created a limited-edition design with an image of ancient Greek athletes printed in black on the matte white bottle. “We have the ambition of creating one of the finest premium olive oil brands in the world, with sensational packaging layout and excellent product quality,” said the company. The branding features simple typography and a minimal logo by Greek company Designers United, which won a Red Dot Award for the visual identity last year. “
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